One holding co.Many labs.
Each lab is a standalone lead magnet system, engineered for one industry and one type of buyer. Here's what's running, what's building, and where the open seats are.
Employee Benefits Audit
LiveAn audit-first lead magnet for employers evaluating their group benefits.
Employers complete a structured intake covering plan design, carrier, contributions, and employee feedback. The system grades coverage gaps and cost efficiency, then routes the qualified lead and its audit context to partner brokers ready to optimize the program.
- Structured intake calibrated to broker discovery calls
- Automated grading and gap analysis
- Qualified handoff to partner brokers with full context
Lab 02
In developmentPrototyping our second qualification system.
We're heads-down on the next lab. Same playbook, new industry — productized magnet, automated qualification, partner-first delivery.
- Industry research and partner discovery in progress
- Magnet prototype in build
- Launching with one anchor partner
Lab 03
ConceptAn open seat in the portfolio. Bring the vertical.
Have a high-intent buyer category that nobody's qualifying upstream? We co-build the magnet, run the funnel, and route qualified leads to your team — or to vetted partners.
- Co-built with a category partner
- We own the system, you close the leads
- Revenue share or licensing model